Full lifecycle development of the iGO Merto CX - from production, through launch, to marketing/review and after sales support content.
Media : planning, managing, and overseeing photo and video shoot to ensure adequate high quality content was delivered within budget and the allotted timeframe to create a full package of assets for internal use and distribution to external brand partners.
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Full responsibilities included :
Enhanced product page construction and management (Syndigo CMS) for use by big-box stores.
Media content touchup and corrections.
Product catalog design and creation (digital and print ready).
User manual and support documents/video production.
Construction of full asset package, guides and callouts for marketing and social media team.
Digital asset management for internal stakeholders (intranet) and external brand partners, publications, reviewers, affiliates, etc. (CMS)
Product reviews - management and co-ordinating with publications.
Enhanced product page construction and management (Syndigo CMS) for use by big-box stores.
Media content touchup and corrections.
Product catalog design and creation (digital and print ready).
User manual and support documents/video production.
Construction of full asset package, guides and callouts for marketing and social media team.
Digital asset management for internal stakeholders (intranet) and external brand partners, publications, reviewers, affiliates, etc. (CMS)
Product reviews - management and co-ordinating with publications.
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